The HookFreeBra was designed by Joan Muir. 

Joan's two passions are clothing design and working in occupational health. In this role she had many clients who had trouble putting on a bra. Whether it was from restricted movement due to arthritis or other physical factors that impeded full arm movement. Most of the women wanted to wear a bra but needed something easy to get on and off, and comfortable.

From many years of creating custom bras for her many clients, Joan embarked on a design journey to create a universally comfortable bra, that still provided support but made life so much easier for the wearer.

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